Awards as a PhD student:

  • Bourse de doctorat en commerce et en administration Humberto Santos
  • Consortium Fellow 46th AMA Sheth Foundation Doctoral Consortium American Marketing Association
  • Highly Commended Award at 2012 Emerald/EFMD Outstanding Doctoral Research Awards (Marketing Research subject category)
  • Class valedictorian at Concordia’s graduation ceremony

Funding History:

  • Concours de subventions développement Savoir (2016). Title: The effects of testosterone and estrogen on conspicuous consumption and the moderating role of intrasexual competition – 61,362$ – Project Leader
  • IVADO funding program for fundamental research projects (2018). Title: Using machine learning to uncover howmarketer-generated post content is associated with user-generated content and revenue. – 152,830$ – Project Leader
  • Insight Grant Competition (2018). Title: Understanding the changing cyberspace: Mobile consumers and insight communities – 70,000$ – Co-Applicant
  • Insight Development Grants (2019). – 60,200$ – Co-Applicant
  • Research Professorship in Online Consumption and Big Data, Research Chair (2019). 30,000$ – Project Leader
  • Demande de subvention d’infrastructure à la Fondation HEC Montréal Groupe de recherche en émergence: Groupe de recherche sur le comportement du consommateur (GRCC) – (2019). 46,314$ – Co-Applicant
  • MITACS Grant. Title: Predicting and influencing loyalty programs members profitability via data science, statistics, operations research, marketing and software engineering (2022). 2,840,000$ – Co-applicant.
  • Canada Research Chair in Consumer Decision-Making, Research Chair. Title: Research Chair in Consumer Decision-Making (2022). Total Funding: 600,000$. Project Leader